Author: Paul Adams

This Is Us

Nope. Not the popular TV show by the same title. Instead, this is about our visual identity. If “a picture is worth a thousand words”, then the branding of an organization should convey the essence of its identity. A meaningful portrayal of a nonprofit will effectively illustrate its mission, vision, and values. While that’s a…

A [Volunteer] Day in the Life

It was September, 2009. My wife and I learned about ConservationVIP® from a family member and we were encouraged to check out the trip to Yosemite National Park. Upon learning more details from the ConservationVIP® website and through REI Adventures, we signed up to join them. Having experienced the value of volunteering locally and being…

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